- Make information easy to find with clear headings and meaningful sub-headings (not ‘clever’ ones).
- Break up the information into manageable pieces.
- Put the pieces in a logical order for your readers.
- Keep your sentences short and employ one idea per paragraph.
- Use the ‘inverted pyramid’ style: conclusion (context) first, results later.
- Talk to your readers. Use “you”.
- Write in the active voice (most of the time).
- Put the action in the verb, not in the nouns.
- Use your readers’ words.
- Use half the word count (or less) than conventional writing.
- Use bulleted lists where appropriate – for a list of items and for parallel “if, then” sentences.
- Employ scannable text like highlighted keywords.
Excerpted from IT Solutions Blog
