- Importance to the business: Just how important is the project/application in meeting organisational/business goals?
- Importance to users: What will happen to users if you mess up. Will they be harmed, or will they just go elsewhere?
- $$: How much is the project going to cost? (i.e. how much will be wasted if you mess up)
- Profile/politics: What sort of profile does your project have? Is there a political implication? (e.g. is the Minister going to get hauled up in Parliament if you mess up. Will your work reflect badly on your industry?)
- Convincing others: How much work will you need to do to convince other people that your ideas are good?
- Existing knowledge: How much (real) knowledge do you have about your users?
- Ability to iterate: Can you make changes quickly if you make a mistake, or is it a one-shot deal?
- Feedback: How easy is it to collect feedback from your users?
Excerpted from Making desicions about user research
