Usability & Beyond

What have I been doing? It turns out there is a phrase for it, and it’s been around a while.

“HiPPO’s rule the world when it comes to creating customer experiences. And that’s a bad thing. No matter what you think the optimal customer experience should be on the website it is quite likely that you walk into a meeting room, or office, and regardless of your competence the HiPPO decides what goes on the site.” Courtesy Avinash Kaushik

HiPPO stands for: the Highest Paid Person’s Opinion.